Privacy
Consent, tracking, data minimisation, and respectful measurement.
3 topics in this category.
About this category
This section collects production-verified specifications, implementation standards, and operational guidelines for privacy. Each specification provides clear compliance levels (Required, Recommended, Optional, or Avoid) alongside concrete testing methods and platform considerations.
Topics
Tracking Pixels, Remote Image Privacy & Apple MPP
RecommendedUnderstand remote tracking pixel mechanics, Apple Mail Privacy Protection (MPP) proxy caching, GDPR/ePrivacy compliance, and pseudonymized analytics.
Consent Provenance & Audit Trails
RequiredMaintain immutable cryptographic records of subscriber consent, capturing timestamps, IP addresses, signup URLs, form identifiers, and policy versions for regulatory compliance.
PII Protection & Data Minimisation in Email
RequiredMinimize Personally Identifiable Information (PII) transmitted across email bodies and URL parameters, enforcing masking, TLS transport, and ephemeral log retention.